Sakima taps into the paranoia and insecurity induced by the instant gratification, accessibility and ease that has been fostered by social media and dating apps. Throughout the efficiently titled ‘Apps’, Sakima makes a string of cutting comparisons towards the hookup culture from the perspective of an uneasy lover, and it’s a point of view that the artist himself had experience. As he explains in great detail: “I made this song as a retort to the dating/hook up culture that seems almost impossible to get away from if you’re ‘in the game’ as it were. I was dating someone in particular and it was going really well but by the end of it, it transpired that even though this guy really liked me he just wasn’t ready to give one person his attention. Not because he wanted to sleep around or anything like that, but because there’s just so many endless opportunities to meet someone new 24/7, how can I compete with that? I’m the kind of person where if I like someone I get rid of all the hook up and dating apps on my phone and give whoever it may be my full attention to see where things go, and I don’t think it’s too much to ask for the same in return. So through the frustration and psychological stress that comes with feeling like you’re not good enough to compete with an entire world of new possibilities through an app, I sort of found this inner voice in me that was much stronger and self-knowing than before all this dating apps shit that’s ruining potentially meaningful relationships. I seriously now think you should only be using a dating app if you’re struggling to meet new people in real life, and not as a file-a-fax to pick up guys, get them to like you and then drop them to try something new.” The track itself is as compelling and bold as any Sakima track we’ve heard before, with the fresh addition of Robokid on this one. The bass thuds act like the relentless reminder of “the game,” as Sakima refers to it, like an tone of endless notifications although warped into something much darker. - Hannah Thacker